Faena Hotel Miami Beach: Please, I want to be there!

On the ashes of a formerly derelict six-block district in Miami Beach

On the ashes of a formerly derelict six-block district in Miami Beach, Alan Faena —the Argentine hotelier and luxury real estate developer— has recently launched a spectacular hotel: the Faena Hotel Miami Beach, a new addition to a new district.

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The opening of Faena Hotel Miami Beach on 21 December, 2015 also marked the inauguration of the Faena District, only the second such official designation in Miami’s history. Besides this wonderful hotel, this new neighborhood, rooted in art and culture, includes a Foster and Partners 18-storey condominium, a groundbreaking new art and cultural institution by Rem Koolhaas, two residential condominium towers designed by Brandon Haw and William Sofield and a Casa Claridge’s –a beachside guest house designed to be a home not a hotel— not to mention the Faena Bazaar, a unique retail experience also designed by Rem Koolhaas.

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The oceanfront Faena Hotel Miami Beach comprises 169 guest rooms and suites and 13 penthouses designed by Alan Faena alongside cinematic visionaries Baz Luhrmann and Academy Award-winning Catherine Martin’s 22,000 sq ft Tierra Santa Healing House spa, offering South American-inspired healing rituals. You can dine at Chef Francis Mallmann’s Los Fuegos restaurant, which serves up a contemporary take on the traditional Argentine asado (outside barbeque), or at  Pao by Paul Qui, a restaurant offering Qui’s renowned brand of modern Asian cuisine. The renovated Saxony Theater —a two-level theater and performance space— nightly stages Broadway-style live shows. What else?
Between invention and reinvention, Faena hotel has reimagined the historic Saxony Hotel, which was originally built in 1947 and reigned as the queen of glamor in the 50s and 60s, where Hollywood icons Frank Sinatra, Marilyn Monroe and Dean Martin performed and dazzled the crowds.

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An artful visual idiom that recalls the glamor of the 1950s is ever-present: stunning Art Deco appeal, old-world grandeur, hardwood floors, sumptuous Faena red velvet and cool blue-tiled bathrooms. Each floor will feature a signature Faena Butler, offering guests a point of contact and personalized service throughout their stay, and all visitors to the hotel will additionally enjoy access to Experience Managers, who will assist in designing the overall experience from pre-arrival planning to departure arrangements. Sun-worshippers of all ages will enjoy the palm-lined pool area and the Faena Playa beach club, situated on 100,000 square feet of pristine white sand. Compelling!

By Valentina Visigalli