Alena Akhmadullina has a very practical approach to fur. ‘Animal rights activists are right in many things, but people in northern countries see fur as something, which cannot be replaced in cold weather’, says Alena, ‘I often make fur-lined coats as I support the idea of modest luxury when the real value of an item is known only to its owner. It is also warmer that way.
Born in St.-Petersburg, Alena Akhmadullina is one of Russian designers the global fashion market could be mostly interested in. If we continue to compare Russian designers with world famous designers, Alena Akhmadullina is Junya Watanabe of Russia providing the most European interpretation of the Russian style. ‘The Russian style may be present, though in a very delicate way’, Alena says, ‘No one would wear voluminous sarafans and headdress. Russian women would like to wear beautiful blouses, dresses and other casual clothes’.
Alena Akhmadullina Resort ’18, is a collection of creations that are distinguished for their emphatic elegance, strong femininity and use of high-quality materials.
Alena belongs to a new generation of cosmopolitan Russian designers, who are very open-minded as regards fashion and business and rely on the global fashion experience while retaining a true Russian character.