SOMA, into dialog with the clothes

SOMA, an edition of six leather bags and objects, references the human body: the neck, shoulders, and hips. The movements of its wearers and their clothes. The soft calfskin from which the SOMA belts, bags and accessories are made nestles into the body gently and enters into dialog with the clothes, draping themselves around the objects, laying on top of them or being held in place by them.
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Igor Gulyaev: MADE IN RUSSIA

“It became fashionable and honorable to wear products with “Made in Russia” labels,” Igor Gulyaev told us during our phone interview in mid-July. We had met about twelve years ago when he was professionally involved in the fur business, based in St. Petersburg and collaborating with international brands that established him. Restless and creative, a citizen of the world with…
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Bonaveri changes the history of Visual Merchandising

Still resounding was the echo of the exhibition Bonaveri: A Fan of Pucci, where Emilio Pucci and mannequin pioneer Bonaveri came together during Pitti Immagine Uomo to celebrate history and innovation while exploring collective creativity and craftsmanship. That’s when we seized the opportunity to interview the company’s CEO, Andrea Bonaveri, who has changed the history of Visual Merchandising. Andrea, what’s…
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“The Trend” is Wild

If you’re not familiar with the emerging brand Dita Furs, then you’re behind the times! We have discovered them relatively recently while scouting exhibitions, where we realized that this brand is all-encompassing as it creates collections for all body types and is highly imaginative in its combinations of materials. And using materials properly indicates a high level of know-how. The…
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“BE BRAVE! YOU HAVE THE POWER!” MEFI’s message to women

A warm summer night on a palm tree-lined beach and the sound of lapping waves was the backdrop for MEFI Leather & Fur’s presentation at the Antalya Leather and Fur Fashion Show on the south-western coast of Turkey. Inspired by pop-art, the collection had countless intriguing facets to display. With innuendos and symbols in a blast of colors, it wanted…
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