Palazzo della Civilità Italiana, Fendi’s headquarters in Rome, has been transformed into a film studio where visitors can enjoy a digital experience that allows them to “participate” in film scenes and discover the House’s iconic creations. It is a fascinating journey, where the visitors become members in the cast of some of the most celebrated films for which Fendi designed the costumes.
Some of these masterpieces include Grand Budapest Hotel, Marie Antoinette, E la nave va [And the Ship Sails On], The Age of Innocence, The Royal Tenebaums, Evita starring Madonna, Femme Fatale with Rebecca Romaine, James Bond Agent 007: Never Say Never Again with Barbara Carrera.
One studio is dedicated to legendary scenes in The Royal Tenebaums with an endless hall of video screens featuring an iconic scene from Wes Anderson’s film.
The visitors’ digital journey carries on as they are transported to New York to meet Cate Blanchett as Blue Jasmine, Meryl Streep in The Devil Wears Prada, Michelle Pfeiffer in The Age of Innocence and Sarah Jessica Parker in Sex and the City.
In another studio called “Every Princess Needs to Rest” one finds costumes and accessories from the movies Catwoman, A Golden Boy and Basic Instinct 2 with Sharon Stone, How Much Do You Love Me? with Monica Bellucci, and Princesse Marie with Catherine Deneuve.
The Fendi experience peaks in the vintage, deluxe, red cinema in the Palazzo della Civilità Italiana, where a selection of films are projected, reflecting the special bond between the Italian fashion house and the cinema.
Fendi Studios opened to the public during the Rome Film Fest and closes on March 25, 2018 at the Fendi headquarters at the Palazzo della Civilità. Opening hours are 10am-8pm and projection time is at 9pm. Admission is free, but seats are limited and tickets need to be booked online in advance.